Function reference • dammmdatagen

All functions

generateCompetitorData(): Generate competitor media spending as list prices data

generateCovariatesData(): Generate a marketing mix modeling covariates data set

generateDistributionData(): Generate distribution data as absolute levels

generateEventData(): Generate offline media data

generateMacroData(): Generate macro economical data

generateOfflineData(): Generate offline media data

generateOnlineData(): Generate online media data

generatePriceData(): Generate price data

generateRetailData(): Generate a marketing mix modeling data set

generateWeatherData(): Generate weather data

salesUnitsPerDay(): Estimate units sold per day based on industry and population size of country.